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PROMOReal people, real choices–give students a real feel for marketing. Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace. The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world. "synopsis" may belong to another edition of this title. -
This lively caption book shows young bilingual learners what life is like in a meerkat mob. The meerkats world is described in both English and standard Latin-American Spanish. Colorful photographs reveal the playful side of these fascinating animals as they care for their young, look for food, and stand watch over the mobs burrow. -
The increasing power of mobile communications devices has reached the point where they now act as a pocket-sized computer. With this much power, a wide range of downloadable applications, and always-available Internet access, the ability to use todays smartphones for productivity and schoolwork has huge potential. This book examines the uses, applications, and relative strengths and weaknesses among these devices. It also reveals how mobile devices can be used to find information related to communication, research, school work, and even fun and games. The reader will discover the latest techniques for gathering information on-the-go, in the form of digital photos, text, audio, and video, using mobile devices. They will also learn how to use those same mobile devices to organize, retrieve, and relay the information they have gathered to friends, family, study partners, and teachers. The book also includes the latest guidelines for proper digital and cell phone etiquette and security, Myths and Facts, and 1 Great Questions to Ask an IT Specialist -
Describes the physical characteristics, habitat, hunting and eating habits, and life cycle of ocelots. -
While ostriches cannot fly, they can run faster than 40 miles per hour. Kids will practice their reading in both English and Spanish while learning interesting facts about Earths biggest bird. A helpful picture glossary helps strengthen understanding of new words. -
What is your carbon footprint? Readers can find out inside this book. Energy comes from many different sources, but some of them are quickly depleting. Readers explore the different ways to replace fossil fuels, such as solar energy and hydropower. They even discover small steps they can take to make themselves more energy efficient, such as walking or riding a bike to school. -
Presents a history of ancient American civilizations prior to the arrival of Columbus, discussing history, agriculture, religion, architecture, art, and politics. -
Introduces pythons, describing their physical characteristics, life cycle, and predatory behavior. -
Presents an introduction to rivers and streams, including the effects they have had on human settlements and trade, and the physical geography of the earth; also examines the major rivers in the world, including the Nile, Amazon, and Ganges. -
Introduces the life and accomplishments of Rosa Parks, the woman often referred to as "the mother of the civil rights movement." -
This book looks at the business of sports, from ticket sales to merchandising to televised broadcasting. -
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PROMOAmapola es una cerdita de andares torpes como los de un patito, que siempre sueña a lo grande ¡quiere ser una estrella!. Pero pronto cae en la cuenta de que eso no tan fácil conseguir como parece. -
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PROMOTécnicas y Consejos de Conducción. Secretos para una conducción segura. Por tu seguridad. En este libro, Juan Carlos Delgado, “El Pera”, evalúa y glosa las capacidades, comodidades e inmunidades ante accidentes o asaltantes; también localiza cualquier fallo de diseño o construcción de los vehículos al someterlos a situaciones extremas que determinen sus límites y posibilidades. El contenido está distribuido en 9 temas a lo largo de 103 páginas, cuenta también con un glosario de palabras y expresiones del mundo del motor y la competición. -
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Launching a major new research project examining the principles of succession law in comparative perspective, this book discusses the formalities which the law imposes in order for a person to make a testamentary disposal of property. Among the questions considered are the following. How are wills made? What precisely are the rules - as to the signature of the testator, the use of witnesses, the need for a notary public or lawyer, and so on? Is there is a choice of will-type and, if so, which type is used most often and what are the advantages and disadvantages of each? How common is will-making or do most people die intestate? What happens if formalities are not observed? How can requirements of form be explained and justified? How did the law develop historically, what is the state of the law today, and what are the prospects for the future? The focus is on Europe, and on countries which have been influenced by the European experience. Thus in addition to giving a detailed treatment of the law in Austria, Belgium, England and Wales, France, Germany, Hungary, Italy, the Netherlands, Poland, and Spain, the book explores legal developments in Australia, New Zealand, the United States of America, and in some of the countries of Latin America with a particular emphasis on Brazil. It also includes chapters on two of the mixed jurisdictions - Scotland and South Africa - and on Islamic Law. The book opens with chapters on Roman law and on the early modern law in Europe, thus setting the historical scene as well as anticipating and complementing the accounts of national history which appear in subsequent chapters; and it concludes with an assessment of the overall development of the law in the countries surveyed, and with some wider reflections on the nature and purpose of testamentary formalities. -
Calculating and manipulating the unknown has been the enterprise of the field of algebra since its earliest inception in Babylon and ancient Egypt. Trigonometry draws on principles presented in algebra and uses angle measurements to elaborate on geometric calculations. Essential to further mathematical and scientific study, both algebra and trigonometry provide crucial tools in managing variables and understanding the relationships between them. This volume presents the fundamentals of these fascinating areas of mathematics while chronicling their respective histories. -
Examines the history of analysis and calculus, including the geniuses of invention and theory, the practical applications of the math, and explanations of the major topics. -
Examines the history, discoverers, and applications of geometry, including how and why it works. -
Communication and, indeed, our comprehension of the world in general are largely ordered by the number and measurement systems that have arisen over time. Numbers lend structure to human interaction by standardizing the language we use to interpret quantities and by helping us understand natural relationships between varying concepts. This book delves into the history of mathematical reasoning and the progression of numerical thought around the world. With detailed biographies of seminal thinkers and theorists, readers develop a sophisticated understanding of some of the most fundamental arithmetical concepts as well as the individuals who established them. -
Audio and visual cues facilitate some of our most powerful sensory experiences and embed themselves deeply into our memories and subconscious. Sound and light waves interact with our ears and eyesour biological interpreterscreating a textural experience and relationship with the world around us. This well-researched volume explores the science behind acoustics and optics and the broad application they have to everything from listening to music and watching television to ultrasonic and laser technologies that are crucial to the medical field. -
Examines the history of probability and statistics, including the geniuses of invention and theory, the practical applications of the math, and explanations of the major topics. -
Common to all matter and its smallest and most fundamental unit, the atom determines the properties of a substance and how it responds to other materials and stimuli. Dividing the atom further reveals several smaller particles whose activity forms the heart of nuclear physics. Readers will discover the structure of the atom as well as the ways in which its electrons, protons, and neutrons facilitate both radioactivity and nuclear reactions, both of which have been crucial to technological advancements since the 20th century. -
Discusses energy sources, including their history, nuclear power, renewable energy resources, the effects of the search for resources on the world, and possible future developments. -
Presents an introduction to genetics, discussing genes, chromosomes, probability, DNA, mutation, and the Human Genome Project. -
Describes the physical characteristics, behavior, life cycle, and natural environment of the honeybee -
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PROMOYoung Mico is a slave in a big house in Pompeii. His only friend is the house dog, Fortunatus. One quiet summer day, Fortunatus suddenly runs away. He takes Mico with him. What does the dog know? What is he afraid of? Is it, perhaps, the mountain behind the town? -
Understanding how the stock market works is essential in todays economy. This book offers readers straightforward explanations of the essentials, including the definition of stocks, how theyre bought and sold, how theyre priced, commissions, splits, and more. -
Introduces nuclear power and describes its history, how it is transformed to generate electricity, and the future of the alternative energy source -
Briefly introduces the life cycle of the tulip, from planting a seed or a bulb through the appearance of fields of colorful flowers. -
It powers everything from lights and computers to toys and TVs, but how much do readers really know about what electricity is and how it works? This valuable book introduces kids to this crucial science topic in a fun and straightforward manner.
