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As the world's population expands, so too does the risk of communicable disease and global pandemics. Consequently, healthcare has assumed a greater centrality in the public consciousness both in the United States and around the world. With various national and international organizations dedicated to epidemiological research and disease control, societal welfare has become an increasingly significant aspect of public policy. The historical, legal, and scientific factors that form the basis of public health locally and globally are the subjects of this relevant and revealing volume. -
Chemistry is often a daunting subject for students, fostering a bewilderment that sets in upon their first encounter with the Periodic Table. This book demystifies an important aspect of the subject--chemical reactions--and demonstrates exactly how fascinating and fun chemistry can be. Starting out by explaining just what a chemical reaction is--and what it isn't--the book details in accessible language the various kinds of chemical reactions that are possible. It draws upon readily comprehensible everyday examples, like rusting metal, baking bread, battery power, digestion, rotting eggs, and burning candles. The book then turns to a survey of the history of chemical research, beginning in the Ancient and Classical Worlds, progressing to the Medieval alchemists and Renaissance innovators, and ending with the leading lights of modern chemistry. Readers will be introduced to luminaries such as Antoine Lavoisier, John Dalton, Louis Pasteur, Dmitri Mendeleyev, the Curies, and Ernest Rutherford. It concludes with an inspiring examination of how current research and cutting edge developments are using chemistry and chemical reactions to save lives and insure continued life on Earth. This book amply illustrates the accessibility, relevance, and gee-whiz fun of chemical reactions. -
The Internet brought about a total revolution in the world of information. Today, anyone with an Internet connection can access a wealth of information online. As our access to data increases, copyright laws struggle to keep up. This book examines how copyright law has been applied to online content, the emerging open source movement, fair use, proper citation practice, and the ethics of using and citing online information. It is an invaluable resource for today's students. -
Some of the most famous animals in history have been horses. From George Washingtons trusty Arabian, Magnolia, to the fictional stallion Black Beauty, horses have played an important part in historical events, books, television shows, and movies for many years. Readers will discover important facts about some of the worlds most important and beloved horses. Photographs of the horses and their owners help illustrate these amazing and beautiful animals. -
What does it mean to be a good citizen? It means being helpful and following the rules. Readers discover that they can do their part to make their communities better one small action at a time. Colorful photographs show kids being the best citizens they can be at school, at home, and with their friends. -
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PROMOReal people, real choices–give students a real feel for marketing. Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace. The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world. "synopsis" may belong to another edition of this title. -
The increasing power of mobile communications devices has reached the point where they now act as a pocket-sized computer. With this much power, a wide range of downloadable applications, and always-available Internet access, the ability to use todays smartphones for productivity and schoolwork has huge potential. This book examines the uses, applications, and relative strengths and weaknesses among these devices. It also reveals how mobile devices can be used to find information related to communication, research, school work, and even fun and games. The reader will discover the latest techniques for gathering information on-the-go, in the form of digital photos, text, audio, and video, using mobile devices. They will also learn how to use those same mobile devices to organize, retrieve, and relay the information they have gathered to friends, family, study partners, and teachers. The book also includes the latest guidelines for proper digital and cell phone etiquette and security, Myths and Facts, and 1 Great Questions to Ask an IT Specialist -
What is your carbon footprint? Readers can find out inside this book. Energy comes from many different sources, but some of them are quickly depleting. Readers explore the different ways to replace fossil fuels, such as solar energy and hydropower. They even discover small steps they can take to make themselves more energy efficient, such as walking or riding a bike to school. -
Calculating and manipulating the unknown has been the enterprise of the field of algebra since its earliest inception in Babylon and ancient Egypt. Trigonometry draws on principles presented in algebra and uses angle measurements to elaborate on geometric calculations. Essential to further mathematical and scientific study, both algebra and trigonometry provide crucial tools in managing variables and understanding the relationships between them. This volume presents the fundamentals of these fascinating areas of mathematics while chronicling their respective histories. -
Communication and, indeed, our comprehension of the world in general are largely ordered by the number and measurement systems that have arisen over time. Numbers lend structure to human interaction by standardizing the language we use to interpret quantities and by helping us understand natural relationships between varying concepts. This book delves into the history of mathematical reasoning and the progression of numerical thought around the world. With detailed biographies of seminal thinkers and theorists, readers develop a sophisticated understanding of some of the most fundamental arithmetical concepts as well as the individuals who established them. -
Audio and visual cues facilitate some of our most powerful sensory experiences and embed themselves deeply into our memories and subconscious. Sound and light waves interact with our ears and eyesour biological interpreterscreating a textural experience and relationship with the world around us. This well-researched volume explores the science behind acoustics and optics and the broad application they have to everything from listening to music and watching television to ultrasonic and laser technologies that are crucial to the medical field. -
Common to all matter and its smallest and most fundamental unit, the atom determines the properties of a substance and how it responds to other materials and stimuli. Dividing the atom further reveals several smaller particles whose activity forms the heart of nuclear physics. Readers will discover the structure of the atom as well as the ways in which its electrons, protons, and neutrons facilitate both radioactivity and nuclear reactions, both of which have been crucial to technological advancements since the 20th century.