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MARKETING 7E REAL PEOPLE, REAL CHOICES

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MARKETING 7E REAL PEOPLE, REAL CHOICES

$671.600

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Autor: MICHAEL R. SOLOMON, GREG W. MARSHALL

Editorial: PRENTICE HALL

Idioma: Ingles

Fecha de Publicación: 2011

Número de páginas: 600

Tamaño: 21,1 X 27,4

SKU: 9780132176842

Tapa: BLANDA

Real people, real choices–give students a real feel for marketing.

Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.

The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.

“synopsis” may belong to another edition of this title.

1 disponibles

Descripción

Real people, real choices–give students a real feel for marketing.

Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.

The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.

“synopsis” may belong to another edition of this title.

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