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Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.
Charles Hatfield Baker III, one of the richest men in New York City, suddenly disappears. His daughter, Julia, wants to find him. The directors of his company want power and money. Do they know where he is? And what is Project Omega? Can Julia find her father and save his company?